Author – Annabella Garwood
Estimated reading time – 5 minutes

In 2025, video marketing isn’t just an option; it’s a necessity. From enhancing brand trust to streamlining your sales process, the benefits can be an absolute game changer for businesses.

That’s why I put my heart and soul into purposeful scriptwriting, video presenting and content marketing. Because I’ve seen the positive benefits of video come full circle to business owners, sales teams, service teams and more, and I love to help other businesses discover the same video perks.

To make things clearer for you, I’ve written this article to help you understand the top 10 reasons why you should seriously consider video marketing to revolutionise your business strategy in 2025.

In this article you will learn the following benefits:
1. Purposeful video content can save time for your sales and service teams
2. Informative video content can build brand trust
3. Purposeful video content can boost your brand awareness across social media platforms
4. Educational videos are highly valuable to both your customers and internal teams
5. Creates consistent brand messaging
6. Purposeful video content on your website can become a valuable brand signal for AI
7. Videos can help you create a sustainable pipeline of content
8. Educational videos are another form of content that helps your customers learn about your business
9. Use your videos to optimise existing content and web pages
10. Quality video content can create a strong relationship between your sales and marketing teams

1. Purposeful video content can save time for your sales & service teams

Imagine having a video you can send to a customer via email or text – whether it’s at the beginning, part way through the sales process or post-purchase. It answers the common questions your sales or service team would have had to explain over the phone, message or in an email thread.

Pros
+Quickly eases and satisfies your customers. You’re answering their questions in a digestible way.
+Saves your employees valuable time as you reduce 1-on-1 explanations
+Gain insightful new video content ideas that boost time efficiency in the sales process – Any follow up questions from the customer can be noted, and considered as topics for new time-saving video content!

2. Informative video content can build brand trust

Addressing popular topics on video including Marcus Sheridan’s They Ask You Answer pillars:
–Cost and pricing
–Problems
-Reviews
-Comparisons
–Best in class
May sound daunting, but this is a golden opportunity to showcase your industry knowledge, and admit that a particular product or service you offer, may not be the right fit for everyone. You’re putting people at ease when you show you’re not placing pressure on those who engage with you.

Pros
+Builds engagement. People warm to brands who admit they may not have the answer to everyone’s wants and needs, or may not be the perfect solution for the masses.

+Pricing, reviews, problems some of the common terms people want answers to on a buying journey. Best to open the door to these conversations in your industry, rather than encourage people to leave your site in search of your competitor who may have the answers.

3. Purposeful video content can boost brand awareness across social media platforms

Video marketing content isn’t just for your website.

If you do invest in a video for your website, you can publish it to platforms including YouTube, YouTube shorts, Vimeo, Instagram, Facebook, TikTok and LinkedIn, and create shortened versions, depending on the platform.

4. Educational videos are valuable to both your customers & internal teams ​

It’s easy to assume videos are just for potential or existing customers… But actually, there are videos you can produce that can be just as valuable to customers, as they are to your internal team and/or new starters.

Think
-A comparison video between two products you offer
-How much a product your offer costs/why it’s priced at that point
-How-to videos
-What is videos

If you take a step back, do you see value in these suggestions listed above being of value to your team?

You get the gist, you can get customers and your team on the same page, speaking the same language, gaining clarity about your product or service.

5. Creates consistent brand messaging ​

Investing in videos that answers questions your customers wants to know will simply pave way for
+Clarity
+Cohesion
+Stress-free and more seamless interactions between your team and customers

6. Purposeful video content on your website can become a valuable brand signal for AI

As I learned from Marcus Sheridan, in a growing world of conversations we have with AI to source answers or the product/service we want, if you are already utilising other educational formats such as articles, graphs, quizzes and customer reviews, producing video is another asset that may improve your opportunity to be recommended by AI in its responses.

7. Videos can help you create a sustainable pipeline of content

The power of short form video is rapidly on the rise and the good news is, you can create great bite-size videos from your smartphone, or create snippets from your existing long-form videos.

We know the saying “get more bang for your buck”. Think “get more views from a video”!

8. Educational videos are another form of content that helps your customers learn about your business

Customers have their own preference for how they want to clue themselves up on products before making a buying decision.

Some may want to read articles, others may want to scroll through reviews, while others may gravitate to watching X number of informative videos, before they feel they’re ready to take the next step.

9. Use your videos to optimise existing content and web pages ​

Do you have some great pieces of written content, or high performing pages on your website, and wondering how you can take it up a notch? 

Embedding videos into your written content can cater to those who
-Like to consume content in a variety of ways,
-Keep people engaged with reading the remainder of your site page or article
-Become more informed about your product or service

10. Quality video content can create a strong relationship between your sales and marketing teams

From personal experience, one of the many benefits that come with investing in video content, is how great content can come full circle, and bring departments in your business together. 

For example,
1. The sales team provides input into the content and structure of video, and the marketing executes on the video production
2. Sales team notice the time-efficiency benefits once they start sending relevant videos that answer their customer’s questions
3. Sales team receives feedback about videos from customers
4. Sales team shares this feedback with marketing team
5. Marketing team gain valuable insight on how to tackle the next round of video
6. Marketing team approach sales team for a brainstorm of next videos to produce
7. Sales team are ready to help, already aware of the benefits they will soon receive…

Summary

I hope this article has given you some useful insight into the benefits that come with prioritising video content, as part of your marketing strategy.

Video marketing can efficiently answer customer questions, free up time for your sales and service teams, and building trust through educational and honest content.

By sharing videos across platforms like YouTube, Instagram, and TikTok, you can boost your brand’s visibility and reach a wider audience.

–Videos aren’t just for customers. They’re great for training your internal teams and keeping everyone on the same page.
–They help maintain consistent brand messaging
–May improve your chances of being recommended by AI
–And offer a sustainable way to create engaging content

Video can breathe new life into your existing website content and bring your marketing and sales teams closer together. Investing in video marketing is not just a smart move; it’s essential for staying ahead in the digital age.

Click below to view some examples of video content I have scripted and presented. You can also take a closer look at the services I offer.